Gain Focus And Direction In An Overwhelming Online World


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The Kev Kaye Manifesto

by Kev Kaye

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The following is a collection of bite-sized beliefs I want to share. They provide a window into why I’m here and what my mission is.

  • Life is simply a series of experiences.
  • We are all capable of creating something much bigger than we think.
  • Simplicity breeds action.
  • Action breeds success.
  • Desire is never ending so material possessions can only take us so far.
  • Happiness comes from love, passion, contribution, and gratitude.
  • Most people feel like an underachiever, but most people take action like someone who never achieves.
  • Discover your passion and do what you love.
  • Giving people are happy people.
  • Too many people fall victim to a system that feeds on followers who are living someone else’s dream.
  • Freedom is created by having one focus.

Why Am I Here?

Internet business has created a passion in my life which is only second to my family and friends. I can honestly say it has transformed my day-to-day experience for the better. I want to help as many people as I can experience that same liberating transformation.

What Problem Do I Solve?

How to create a profitable Internet business can be overwhelming. There are thousands of conflicting opinions that can send anyone into a frozen state of uncertainty and confusion. I’m here to provide clear direction in an over-communicated online world.

I’m not a “make money online” guru who is here to peddle a “system.” I’m an internet business coach who wants to empower you with the skills you need to build a business you love. My passion is creating life-changing results for people seeking something better.

How Do I Do That?

I provide clear, actionable direction that focuses you on what matters. Narrowing your focus on the elements that create profit will get you the results you need in as little time as possible. You can learn more about the 3 critical elements for simple 6-figure growth, here.

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The Essence of an Influential Marketing Message

by Kev Kaye

Today I want to talk about the essence of an influential marketing message.

I am going to show you how to create a marketing message so powerful your prospects have no choice but to buy from you.

When your prospect is deciding whether or not to buy from you, they only care about one thing.

“What out come will I receive?”

As great as your product or service probably is, your prospect doesn’t care. They only want a result. They want a product made to solve their problem and they want a product that WILL solve their problem.

What this means is, each piece of your marketing needs to focus on your prospect and the outcome they will receive. By communicating the specific result you or your product will deliver, your potential customer will instantly associate your product with the solution to their problem.

How Do You Create An Influential Marketing Message?

Grab a piece of paper and a pen, and get ready to dig into the mind of your customers. Make a list of the following two things:

  • What EMOTIONAL result do your customers want?

    • How do they want to feel? How will they feel when their problem is solved?

  • What PHYSICAL result do your customers want?

    • What concrete evidence do they need to prove their problem is solved?

    Example of a PHYSICAL Benefit

    If you are a golf pro, and you give golf lessons, your prospect DOES NOT want golf lessons. What your prospect wants, is to cut 7 shots off their average in less than 3 months. That is the result they want to create.

    It just so happens that your golf lessons are the vehicle they need to successfully cut 7 shots off their game.

    Example of an EMOTIONAL Benefit

    If you own a hair salon, your prospects do not want a hair cut. What they do want is a hair style that lets them walk into any room feeling confident and feeling great. It just so happens that getting a hair cut from you delivers that emotional benefit.

    Make a list of every physical and emotional benefit your customers want to achieve. Keep the list handy and add to it over time. Refer to it every single time you put together a piece of marketing for your business. This will keep the focus of your marketing on what really matters to your customers. What really matters to your customers are the physical and emotional results your product or service provides.

    People will begin to associate you and your products with the results they desire. This is a beautiful, beautiful thing!

    Everybody knows golf pro’s give golf-lessons. You’re going to be a dime a dozen if you market yourself as a golf pro that offers golf lessons. But if you’re the golf pro that can cut 7 shots off someone’s average in less than 12 weeks, your service is instantly seen as the most valuable solution.

    Take the time to center your marketing message around what RESULTS you can deliver, and you might be surprised how influential your marketing message becomes.


Free eBook – How to Strategically Use Twitter to Get More Leads, Sales and Subscribers

October 11, 2010
Thumbnail image for Free eBook – How to Strategically Use Twitter to Get More Leads, Sales and Subscribers

Most social media “experts” will just tell you to go out and create a twitter account. The problem is, creating an account is the easy part. What you really want to know is how to use twitter to get more leads, sales, and subscribers once you’re there. There are millions of people on the micro-blogging [...]

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